You're invited to join
A live, six-month program where hidden experts become known authorities with storytelling, thought leadership and sales.
Find out if Story School is right for you.
Your coach
Ashley spent a decade in journalism, documentary, and feature film. She executive produced a film that earned two Oscar nominations. Now she teaches business owners how to put their own stories into the world.
She has taught hundreds of entrepreneurs to grow with storytelling, and she built her own company to multiple six figures in 18 months using the exact work she teaches inside Story School.
Her clients build story-rich businesses, brands made of real human stories that turn into content that sells. These are the strategies experts use to become the name people think of first.
She spent years learning the craft of storytelling in business so you do not have to. Inside Story School, she shows you how to do the same.
Where you are and where you're going
Most women who are brilliant at what they do sit at the bottom of this ladder. No one ever showed them it exists, let alone how to climb it. Story School moves you up two rungs in six months.
Where you are now
Rungs 1–3
You feel cringe and draft then delete. You post when you can stomach it. Or your content looks polished and competent, with no real point of view, and you stay the best-kept secret in your field.
Where you're going
Rungs 5–6
Known for a point of view that is yours. Peers quote you, strangers tell their friends to follow you, and the rooms where your clients gather invite you in. You stop pitching, and clients come to you.
Hidden Expert
Cringe. Draft, delete. Invisible.
Hesitant
You post when you can stomach it.
Professional
Polished, no point of view.
The Creator
Your audience starts to grow.
The Voice
Peers quote you.
Thought Leader
Media seeks you out.
Known Authority
Clients come to you.
A Story School story
What's inside
Self-paced and live
Move through the on-demand training on storytelling, thought leadership, and sales content whenever it fits your week. Then join the live sessions where Ashley teaches new skills and you build your own content alongside her.
Live, every month
Get on a live call with Ashley each month. Bring your content, your messaging, or a launch you're working on, and leave with direct feedback and a clear next move.
Accountability
A private room of women running expert-led businesses. This is where you grow into the expert you've always dreamed of being online, alongside other women doing the same.
What you'll learn
Story School trains you on the three kinds of content every expert business needs. You learn each one, and how they work together.
Connection content that makes the right person feel something.
Your point of view, so peers and media start to seek you out.
Content that turns the right person into a client.
Self-paced and live
Move through the training on storytelling, thought leadership, and sales content at your own pace, then build alongside Ashley in the live sessions.
Inside the training you will:
You walk away with a content system you can run on your own, long after the six months are done.
Monthly calls
Every month you get on a live call with Ashley to work on your storytelling, your messaging, and your business strategy.
On these calls you will:
With coaching every month, you always know what to adjust to make your storytelling sell.
24/7 support
A private room of women running expert-led businesses, most of them somewhere between 100K and 500K and ready to grow.
Inside the community you will:
This is where you refine your message, test your ideas, and grow with people who get it.
Real results
Bri
Kaitlyn
Laura Jean
Kristi
When you join now, you get into a live training on editing your videos with Descript and Claude. You learn to cut a talking-head reel fast, set up an editing flow that runs on its own, and build an AI that writes in your own voice.
We run it live starting next week, so join before then to be in the room.
Enrollment
Story School is a six-month program. Two ways to join, same everything.
Story School Monthly
$861 /mo
6 monthly payments
The full program. The training, monthly coaching with Ashley, and the private community.
Book a callPaid in Full
$4,494
Save 15%
Everything in Story School, paid once. You save 15% on the full six months.
Book a callWhen your story is clear, your marketing gets clear, and that is what turns content into clients.
In their words
These are Story School clients, in their own words.
"The storytelling bootcamp gave me the exact steps I needed to realign my business and create confident content that speaks directly to my dream clients. My business is aligned with my biggest dreams, all because of the confidence I gained from knowing my story and how to share it."
Madeleine
Personal Development Coach
"There was so much noise out there but nothing resonated. I needed a lighthouse. After the course I have momentum. I have this huge library of resources and a community to help me move forward. I can see the path now, I have my way markers."
Teleah
Authentic Community Builder and Entrepreneur
"Before working with Ashley I struggled to even state what I did in my business. Ashley, her framework, her overdelivering, the community, beyond priceless. And once you join you will be like me and never want to leave."
Angelique
The Angelique Edit
FAQ
Story School is for women running expert-led businesses, most of them between 100K and 500K, who want to create content that truly connects. Whether you already work with clients or you're ready to grow your reach, this is where you learn to tell stories that feel like you, build community, and drive sales.
You get full access to the self-paced training on storytelling, thought leadership, and sales content, live group coaching calls every month on Thursdays at 2:30 PM EST, and the private Story School community for daily feedback and support. You also get the AI training to build your storytelling voice inside Claude.
Story School is a six-month experience. That gives you time to learn, apply, and refine your storytelling with coaching and community support the whole way through.
Yes. Every live coaching call is recorded and uploaded to the community, so you can watch or rewatch whenever it fits your schedule.
Yes. The training is built for you to move through at your own pace, with live coaching and community feedback to support you as you apply it.
Live group coaching calls happen on Thursdays at 2:30 PM EST. This is where you get personalized feedback on your stories, your content, and your messaging.
Yes. You can pay in full or choose the monthly plan. Paying in full saves you 15% on the full six months.
Your invitation
Picture your business six months from now, two rungs up the ladder. The right people find you, and opening your phone to post finally feels like you.